Michele Pariza Wacek (PW) is the best-selling author of the “Love-Based Business” series of books that share how you can sell more with love and build a solid, profitable business on a foundation of love versus a foundation of fear.
Copywriting Is In Her DNA!
When she was 3 years old, she taught herself to read because she wanted to write stories so badly – that’s what I call passionate about what you do!
So, as you can imagine, writing has been a driving passion throughout her life. She went on to become a professional copywriter – writing professional promotional materials for businesses – which led to her found a copywriting and marketing company that has sold nearly 50 million dollars worth of products and services, over the past 8 years!
Her services are really sought after and her clients include luminaries such as Lisa Sasevich, Brian Tracy, John Assaraf and Ali Brown, to name a few!
In addition to all of that, she is also a bestselling fiction writer of psychological thrillers, mystery and suspense books.
In this episode, we explore her entrepreneurial journey. The successes and challenges that she has faced as well as get an overview of the system that she has used over the last 8 years to generate in excess of 50 million dollars.
In this episode of How Love-Based Copywriting Can Elevate Your Business:
04:36 Initially was convinced that she did not have what it takes to be a business owner
12:01 We wear a number of hats as business owners but we don’t have to be a master of every aspect
19:09 Why Direct Response Copy is important or those w want to scale their business
23:08 Tapping into either fear or love-based emotions
31:24 Strong copy is much more than just about marketing
37:42 Why the love-based business approach is not being woo-woo
44:59 Making money is unlikely to take your money stress away
48:08 Sitting in your emotions when dealing with rejections
If you are wanting to get off the “feast and famine revenue train“, then check out two further FREE resources:
- The 7 Minute Checklist to Financial Freedom For Overwhelmed Entrepreneurs on the home page and
- The 7 Reasons Entrepreneurs Succeed in Business here.